Screen "Taikos Ave."

Taikos Ave. and Pramones Ave. roundabout, Kaunas

Average contacts – 417.690 per week
Size of screen – 48 sq.m (12 x 4 m).
Resolution of screen – 1080 x 450 pixels.
Format – avi, mp4, mov.

The outdoor screen is located at the intersection of Pramonės and Taikos avenues, in a very busy traffic roundabout, next to the "Urmas" shopping center. It offers bright and dynamic advertising visible to a large audience.

Location – Pramonės Ave. and Taikos Ave. roundabout, Kaunas.

Screen Advantages

• Screen size – 50 sq.m (10 x 5 m).
• Screen resolution – 1080 x 450 pixels.
• Average contacts per week – 417.690.
• The outdoor screen is near the popular "Urmas" shopping center.
• The roundabout where the screen is located connects the busy traffic streets, Pramonės and Taikos avenues.
• These avenues link the Žemųjų Šančių, Dainavos, Gričiupio, Žaliakalnio, and Kalniečių neighborhoods.
• Near the roundabout, there is the Kaunas College.
• Nearby, during the warmer seasons, the popular Draugystės Park attracts many visitors.
• The outdoor screen is on the way to the Central Kaunas Market.
• Nearby the screen, there is the "Maxima" shopping center, "McDonald's" restaurant.
• The traffic passing through the roundabout heads toward business centers on Taikos and Pramonės avenues, one of which is the popular "1000 Litų".
• Surrounding the roundabout, there are auto service centers, and gas stations "Circle K" and "Orlen".
• There are production companies near the roundabout, which contribute to continuous consumer traffic during working days.
• The streets at the roundabout lead both to various businesses, office centers, and densely populated residential areas.

Screen Description

The "Taikos pr." outdoor screen is located next to the "Urmas" shopping center at the intersection of the busy Pramonės and Taikos avenues roundabout. The intersection of two main streets of Kaunas city and the nearby consumer attraction points create a large audience for advertising displayed on a high-quality modern outdoor screen.

"Urmas" is a well-known, frequently visited shopping center that ensures a steady flow of consumers passing by the outdoor screen. The shopping center is recognized by about 96% of Lithuania's population (according to the shopping center's website). It houses over 800 stores and covers an area of 70,000 sq.m. The outdoor screens near or on the way to shopping centers provide an effective and impactful way for advertisements, as consumers are already prepared to purchase products or services when traveling to these places; they are often open to new information (e.g., special offers, promotions, new products, etc.) and may even actively seek such information. Advertising on the "Urmas" outdoor screen is an opportunity to boost sales and increase brand recognition in an optimal location.

Not only the mentioned shopping center, but also other objects around the roundabout where the outdoor screen is located, contribute to high consumer traffic – some of these objects also raise awareness of the location and the screen itself. Around the intersection of Pramonės and Taikos avenues, and along both of the busy streets, many retail complexes, production companies, and business centers are located, the most notable of which is the "1000 Litų," which has become a local landmark.

Around the roundabout, where the "Taikos pr." outdoor screen is located, you can also find the "Maxima" shopping center, "McDonald's" restaurant, an Emergency Medical Service station, car service centers, and car washes, etc. Nearby is Kaunas College, and during the warmer months, the Draugystės Park, which attracts many Kaunas residents.

The Pramonės and Taikos avenues connect the densely populated Dainavos, Žaliakalnio, Kalniečių, Žemųjų Šančių, and Gričiupio neighborhoods. Residential areas, business centers, various stores, and companies create significant consumer traffic, forming a large audience for advertising displayed on the outdoor screen.

Advertising in Kaunas means reaching not only Kaunas residents and nearby inhabitants but also visitors from different parts of Lithuania and abroad. The constantly growing city receives a large influx of tourists every year, and new business and science centers are being developed. Outdoor screens in busy city zones attract attention with bright and dynamic advertisements, which are visible to a large audience of city dwellers and visitors. It is an opportunity to achieve the goals of an advertising campaign and create a connection with the consumer by delivering a memorable advertisement message.

For information about advertising on the "Taikos pr." outdoor screen in Kaunas, please contact us through the contact form, email, or by calling the provided contact numbers.