Screen „Baršausko“, Kaunas

Intersection of K. Baršausko st. and Breslaujos st., Kaunas

Average number of contacts – 410.500 per week.
Screen size – 18.6 sq. m (6.4 x 2.9 m).
Screen resolution – 800 x 360 pixels.
Format – avi, mp4, mov.

The intersection of K. Baršausko St. and Breslaujos St. is an optimal location for advertising in Kaunas. The LED outdoor screen “Baršausko” ensures quality, consumer attention, and vivid advertising in the city. The screen is visible to traffic heading towards the shopping and leisure centre “Molas,” the Sixth Fort roundabout, and other destinations.

Location – intersection of K. Baršausko St. and Breslaujos St., Kaunas.

Screen advantages

• Screen size – 18.6 sq. m (6.4 x 2.9 m).
• Screen resolution – 800 x 360 pixels.
• Average number of contacts – 410.500 per week.
• The outdoor screen is installed at a high-traffic intersection of K. Baršausko St. and Breslaujos St., connecting the districts of Žaliakalnis, Šančiai, Dainava, and Petrašiūnai. It is visible both to drivers continuing along K. Baršausko St. and those turning onto Breslaujos St.
• Heavy traffic flows from Garliava, Aleksotas, Freda, and the city centre.
• The outdoor screen is located on the way to the shopping centre “Molas“.
• Next to the outdoor screen are a “Viada” petrol station and a car repair service.
• A public transport stop is located next to the LED screen.
• On the opposite side of the street, there is a hair salon, a car rental service, retail stores, and residential apartment buildings.
• A “Circle K“ petrol station is located near the intersection.
• The outdoor screen is located on the way to the Lithuanian Energy Institute and the Faculty of Informatics at Vytautas Magnus University.
• The LED outdoor screen is also on the way to Kaunas University of Technology's student campus and Santakos Valley – a centre for science, studies, and business.
• Various companies are located on Breslaujos St., and heavy traffic flows through the intersection toward the Lithuanian University of Health Sciences Kauno klinikos.
• Traffic passing the outdoor screen also heads towards business centres and the new residential apartment development “Šilo Namai.”
• Dainų Slėnis is located nearby.

Screen description

The outdoor screen "Baršausko" is located at the intersection of Breslaujos St. and K. Baršausko St., in an area of heavy traffic, ensuring a large advertising audience in the temporary capital. This location connects several densely populated districts of Kaunas. Nearby are attractions and commercial facilities, such as the “Lidl“ store, the shopping centre “Molas”, various institutions, and Kaunas University of Technology.

There is constant heavy traffic along K. Baršausko St. Traffic along this street flows from the suburbs of Garliava and Noreikiškės, as well as from Aleksotas, Freda, Žemieji Šančiai, and the city centre, towards Aukštieji Šančiai, Dainava, and Petrašiūnai. An especially high volume of traffic moves towards the K. Baršausko St. roundabout, where intersecting roads lead to different districts of Kaunas. The intersection where the outdoor screen is located is also on the way to the “Molas” shopping centre, which houses various shops and restaurants, as well as to the nearby “Lidl” store, business centres, new residential apartment developments, and other destinations. Traffic along Breslaujos St., passing through the intersection, heads towards residential areas, the Lithuanian Energy Institute, and other nearby companies, as well as towards the Hospital of the Lithuanian University of Health Sciences Kauno klinikos. Around the intersection where the LED outdoor screen is located, there is also a hair salon, a car rental company, shops, a “Viada” petrol station, a car service centre, and a public transport stop.

Kaunas is home to four universities and four colleges; 39,353 students study at universities, colleges, and vocational schools (according to 2022/2023 data), and more than 60% of Kaunas residents hold a university degree (according to 2022 data). Near the intersection where the “Baršausko” outdoor screen is located are Kaunas University of Technology and its student dormitories, as well as Santakos Valley – a centre for science, studies, and business. Breslaujos St. also leads to the Faculty of Informatics at Vytautas Magnus University.

Kaunas, which is rapidly growing in the field of tourism, attracts many visitors to the city, and nearby or along the way there are such attractions as the Lithuanian Zoo, Ąžuolynas Park, and the Military Technology Exhibition at the Vytautas the Great War Museum. In 2023, Kaunas city accommodation establishments hosted 307,636 guests, 53.36% of whom were from foreign countries, mainly tourists from neighbouring countries – Poland, Latvia, Estonia – as well as Germany and the United Kingdom. Kaunas is home to Kaunas International Airport, where Lithuania's main roads intersect, and advertising on outdoor screens in the city means a large and diverse audience, attention, and quality.

For advertising broadcasts on the outdoor screen “Baršausko” in Kaunas, please contact us via the contact form, email, or phone.